Web sites should be easy to navigate.Your site’s visitors should not have to hunt for information or feel lost. Confusing navigation, too much navigation, and inconsistent navigation are the downfall of many sites. A pretty website is no good if it can’t be used. Not all of your site visitors are Internet Pros.
Web sites should be viewable on any browser and operating system.Whether your visitors are using Internet Explorer, some other browser, or are blind and using a site reader, they should have easy access to the information on your pages. Telling your visitors what browser to use to visit your site is like telling your customers what color shirt to wear to visit your store. The site may not look the same on every system, but I try and keep it close and usable.
Web pages should load quickly.While the latest bells and whistles can look nice and be fun, they frequently increase the time it takes for a page to load. No one likes to wait for a web page to load and web surfers love their “back” button.